Helsinki Biennial’s staff on Vallisaari Island are an important part of the customer experience, which is why the biennial wanted to invest in their visibility to the visitors – not to mention their comfort, as the island’s weather conditions can vary widely from one day to the next. Helsinki Biennial partnered up with Nomen Nescio, a Helsinki based design studio focused on minimalistic aesthetics and values. In addition to designing work uniforms for the Helsinki Biennial’s 70 staff, Nomen Nescio also created a capsule collection specifically for the biennial. Integral to both Helsinki Biennial and Nomen Nescio is a commitment to sustainability.
“Nomen Nescio was founded in 2012 with core values of being kind, honest and respectful towards people, the environment and the nature we live in. Once these moral decisions were made, the path of how we do business became clear. At Nomen Nescio we think sustainability is a commitment that we make to ourselves and to the society we live in”, says Minttu Vesala, Nomen Nescio’s head of sales and marketing.
“I feel that our brands are a perfect match; sustainability has been a core value in creating and producing Helsinki Biennial right from the start. Also appealing to us was the minimalistic aesthetic of Nomen Nescio; it goes well together with Helsinki Biennial’s monochrome visual identity, which enables us to highlight the artworks”, says Jenni Kuisma-Dillemuth, head of Helsinki Biennial’s marketing and communications.
In addition to the work uniforms, Nomen Nescio has designed a capsule collection specifically for Helsinki Biennial. The collection includes hoodies, T-shirts, bandanas, caps and beanies. They are modern everyday classics in Nomen Nescio’s minimalistic style, made from premium and sustainable materials.
The pieces are available at the Helsinki Biennial Shop on Vallisaari Island and at HAM Shop at Tennis Palace. The bandanas are also available at Nomen Nescio’s stores.
Visit Nomen Nescio:
NOMEN NESCIO GARDEN STORE
Kämp Galleria, 2nd floor
Pohjoiseplanadi 33, Helsinki
Monday to Friday 11–19
NOMEN NESCIO FREDA STORE
Fredrikinkatu 24, Helsinki
Wednesday to Friday 12–18
Nomen Nescio is a Helsinki based design studio focused on minimalistic aesthetics and values. The collection is an evolving composition of seasonless gender neutral black clothing. Pieces have no external, internal or applied elements that would point out specific sex, age or status. Nomen Nescio’s collection is made from sustainable materials that are sourced from responsible producers in Europe. All the products are manufactured with carefully chosen factories in the neighboring country Estonia.